At a time when rising healthcare costs, climate risks and financial uncertainty are pushing Indians to rethink financial security, insurance is moving from the margins to the mainstream. Against this backdrop, ET NOW Swadesh is set to host a special four-hour live programme – ‘Insurance Mahakumbh’ – on April 18.
The initiative comes as India continues to grapple with low insurance penetration, with life insurance below 3% and general insurance around 1%. With the government pushing the vision of “Insurance for All by 2047”, the focus is increasingly on awareness, accessibility and informed decision-making.
The live broadcast, scheduled from 11 AM to 3 PM, is designed as an interactive, knowledge-driven platform bringing together policymakers, regulators and industry leaders to decode the sector.
Focus On Access And Awareness
The opening session, titled ‘Insurance for All’, will set the tone with discussions on expanding access and improving penetration. It will feature key voices from the industry, including representatives from the General Insurance Council, LIC and insurance brokers’ associations.
A policy address by a senior official from the Finance Ministry will follow, offering insights into the government’s regulatory direction and long-term roadmap for the sector.
Segment-Wise Deep Dive
The programme will then shift focus to core segments of the industry:
Life Insurance:Industry leaders will discuss growth opportunities, product innovation and changing consumer behaviour.
Health Insurance:With demand surging post-pandemic, experts will examine coverage gaps and the future of healthcare financing.
General Insurance:Discussions will centre on risk coverage across sectors, from individuals to industries.
Interactive Q&A And Future Outlook
A key highlight of the event is an interactive Q&A session, where experts will address real-world consumer queries around insurance products, claims and coverage. The programme will conclude with a forward-looking discussion on the sector’s future, including digital disruption, innovation and emerging trends.
By bringing together voices from across the ecosystem – from regulators to private players and digital platforms – ‘Insurance Mahakumbh’ aims to offer a comprehensive view of the industry at a time when insurance is becoming a critical pillar of financial planning in India.
