New Delhi: Quick-commerce delivery platform Blinkit has dropped its 10-minute delivery services after Labour Minister Mansukh Mandaviya stepped in. The move comes after several gig workers across India went on a nationwide strike on December 31, 2025, demanding better working conditions and the removal of the 10-minute delivery system.
Though Zomato founder Deepinder Goyal had brushed aside concerns around 10-minute delivery, saying the timer is only for customers and no delivery partners are rushed to deliver within 10 minutes, many argued that the platform is directly or indirectly pushing the 10-minute delivery narrative that’s putting delivery riders’ lives at risk.
Also Read – The ’10-Minute’ Question: Opportunity or Exploitation? India’s Gig Economy Is Up For Debate
The issue of gig workers’ safety has been repeatedly raised in Parliament, including during the Winter Session, with AAP Rajya Sabha MP Raghav Chadha warning that ultra-fast delivery targets put delivery partners at risk.
It’s a Times Now Mega Impact!BREAKING || Blinkit removes 10-minute delivery promise.- After TIMES NOW takes up campaign, Labour Minister intervenes in the matter.- Minister urged apps to remove the delivery time limit.
— TIMES NOW (@TimesNow) January 13, 2026
Times Now has been consistently highlighting the concerns of gig workers and the safety risks linked to ultra-fast deliveries. The channel also ran a poll asking whether the 10-minute delivery model compromises worker safety. The response was overwhelming, with a large majority voting “Yes”, while only a small fraction said “not at all”, underlining the seriousness of the issue.
Here’s Times Now Poll Results:
Do 10-minute delivery targets compromise worker safety?
Total Votes: 4163
Yes, significantly: 2511 (60.3%)
Sometimes: 815 (19.6%)
Rarely: 251 (6.0%)
Not at all: 586 (14.1%)
Nearly 8 in 10 respondents (79.9%) believe 10-minute delivery targets at least sometimes compromise worker safety.
A meeting was held with leading platforms including Blinkit, Zepto, Zomato and Swiggy to address concerns related to delivery timelines.
Also Read: ‘Deadly’ 10-Minute Delivery? Zepto Rider Killed in Hyderabad Road Accident
Blinkit has already acted on the directive and removed the 10-minute delivery promise from its branding. Other aggregators are expected to follow suit in the coming days.
The move is aimed at ensuring greater safety, security and improved working conditions for gig workers.
Following this intervention, the company’s principal tagline has been revised from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep.”
