Mumbai: Times Network’s Hindi business news channel, ET Now Swadesh, has emerged as the #1 YouTube destination in January 2026, garnering over 89 million video views (Source: Playboard). On Union Budget Day, ET Now Swadesh recorded the highest YouTube viewership among all Hindi business news channels, with 5 million video views, (Source: Playboard) reflecting strong audience trust and preference for its sharp, timely, and accessible coverage. The channel delivered a 360-degree Budget experience from early morning market cues to real-time trading strategies and post-speech analysis. Viewers were offered instant Budget breakdowns, alongside expert-led market commentary and personal finance insights.
With participation from India’s most respected market veterans, ET Now Swadesh emerged as the go-to platform for credible Budget decoding. Staying true to its core philosophy, the channel placed a sharp focus on the Budget’s impact on consumers, MSMEs, rural India, and the middle class.
The channel’s YouTube leadership is strengthened by its strong emphasis on digital-native content formats and original IPs, designed specifically for online audiences. A key digital property is Market Gupshup, a weekly interactive show, enabling audiences to ask questions in real time and engage directly with the channel’s prime-time anchors and market experts.
Beyond appointment viewing, ET Now Swadesh has built strong traction through digital explainers on trending and everyday-impact topics, going beyond routine business headlines. These explainers focus on issues that matter most to the common viewer — from markets and personal finance to policy changes and economic developments. True to its editorial ethos, the channel places strong emphasis on simplifying complex business and economic news, breaking down developments into clear, relatable language with a sharp focus.
Further reinforcing its leadership in the Hindi business news category, ET Now Swadesh, powered by its ‘Badho Desh Ke Saath’ proposition delivered consistent impact throughout 2025 (Source: Playboard). ET Now Swadesh, the market leader for over a year, establishes it as the most-watched Hindi business news channel on YouTube during this period.
As India’s economic narrative continues to evolve, ET Now Swadesh remains committed to delivering impactful, insightful, and accessible coverage, not just during marquee moments like the Union Budget, but every day. Backed by a strong digital-first strategy and viewer-centric storytelling, the channel continues to set benchmarks in Hindi business journalism.
Times Network
TIMES NETWORK, a premium broadcast network is part of India’s largest media conglomerate, The Times Group. Times Network with its credo Now or Nothing takes the centre stage of influencing the influencer, by delivering the most compelling and irreplaceable content to over 200 million urban affluent viewers in India and is available in over 100 countries across the globe. It houses best in class English and Hindi News channels including; TIMES NOW, ET NOW, MIRROR NOW , Times Now Navbharat, ET NOW Swadesh, Hollywood channels – MOVIES NOW and MOVIES NOW HD, MN+; Romedy NOW, MNX and MNX HD; Bollywood channel – Zoom and The Zoom Studios – original content creator that brings stories to life with relatable and compelling narratives; Times Chronicles, the content studio from Times Network that produces originals, real and gripping stories on important topics pertinent to the contemporary world. The digital entities of the Network produce and curate content for digital audiences across the world with a 4 billion monthly reach through its multiple brands, including Timesnow.in, ETNow.in, TimesNowNavbharat.in, ZoomTV.com, ETNowSwadesh.com, Digit.in, TimesFoodie.com, HealthandMe.com, Times Drive, and Telly Talk.
About The Times Group
The Times Group is the leading media conglomerate in India with premium offerings across diverse businesses such as Television, Digital, Print, Radio, Outdoor Media, Events, Music, Films, Real Estate Marketplace, Higher Education and Executive Education. As India’s most influential news and entertainment content provider, it houses some of the country’s leading brands such as Times Now, ET Now, Times Now Navbharat, ET Now Swadesh; Zoom, Movies Now HD; MN+; Romedy Now; MNX, Mirchi, Gaana, Magicbricks, Junglee Pictures, Times OOH, Times Music, Junglee Music, Filmfare, Femina, Grazia, Times Influence and ET Edge, among others. The Times Group’s Bennett University and TimesPro are fast taking leadership positions in the higher education and executive education categories respectively and it has recently diversified into global sports through a joint venture for the world’s fastest growing sport of pickleball.
