The plant-based startup that plans to unify the industry by making the switch to plant-based more attainable (and fun)

United States, 25th February 2021, ZEXPRWIRE Two young entrepreneurs from Los Angeles, California, Kelly Rocklein (CEO) and Shane Murphy (President), will launch a plant-based grocery startup, called Rootly, starting January 1st of 2021. The two bootstrappers have built a business through the heart of the pandemic that will ship 12-full sized, plant-based grocery products to your doorstep each month. Their boxes will feature fan-favorites as well as up-and-coming, small businesses.

“We are pushing forward a movement we have lovingly called, Plant-Forward,” says CEO and Co-Founder, Kelly Rocklein. “(Plant-Forward) is an umbrella term for ALL PEOPLE who are actively looking to eat plant-based food. People deserve the opportunity to do so at their own pace with the support of a community like ours that treats them like family.”

The vegan co-founders put a lot of pride into what they stand for, and for Rootly’s President and Co-Founder, Shane Murphy, customer experience is essential. “Our boxes are curated not only for taste and hype, but we do a TON of research on the brands we feature in our boxes,” Murphy says. “We take careful note of what brands are doing both inside and outside of their products and we are quickly realizing how essential Rootly will be to promote the companies making a difference in the world.”

At the dawn of 2021, Rootly’s co-founders announced the launch of their business across social media in a viral campaign that deceived friends, family and followers alike into believing the couple was expecting a baby. “While many of our family members were just on the verge of a heart attack,” Rocklein says, “the overwhelming positivity and reception of our business all across the internet has been empowering, to say the least. We want to channel the love and support of our community into every box so that everyone, whether they live in a food desert, have severe dietary allergies, or don’t know where to start… We want them to feel empowered to make the move plant-forward.”

For more info about Rootly, check out their website at and join the community on Instagram, @rootlyshop. Email them at [email protected]

Media Contact:

Name – Shane Murphy, President & Co-Founder

E-mail – [email protected]

Company – Rootly

Country – USA

Address – 10997 Culver Blvd Culver City, CA 90230

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