Spain, November 18, 2020ZEXPRWIRE, Everything changed with the arrival of COVID-19. Your communication with the consumer must be very well calculated, I imagine you are asking yourself the following:

How should your brand evolve? What changes should we make? What is the most appropriate communication strategy?

We believe that this is a really important moment for you. A brand is the face of a company and must be an active participant in society.

These are difficult times which present new challenges. Today we need to look for different ways to reach our customers. It is imperative that we find ways to communicate in a smart way during this crisis.

Listen to your customers and what they are saying.

What do they think about the situation, how is it affecting them, and what is the vibe your brand is giving to the consumer at the moment? The situation may have changed a lot; your brand may have become essential or lost value. 
In addition to listening directly to the customer through your company’s communication channels and social media, it is very important to monitor the social conversation.

Analyze all ongoing campaigns.

What are you communicating? Is it appropriate?

Your brand has to be in tune with the conversation and the feeling of the moment. So, before approving an action or communication, let’s ask ourselves these questions: Is it appropriate to communicate this now? Does it agree with the general feeling of your consumer? Create empathy and try to understand them by putting yourself in their position. 


In addition to the obvious adjustments that help digitize your business, (websites, applications, social networks, among others), to adapt your product to the new environment, to work productively and as a partner with your agency and suppliers.

What will your brand do to let your relationship with your audience evolve?

This is the time to BE, as well as to sound. Brands must have the right behavior, as well as the right tone. You know that your customers will punish you if your actions, promotions or communications seem opportunistic or insensitive.

Digital content is multiplying in a pleasant way and HERE, EVERYTHING GOES: entertaining, making people laugh, helping mental health, providing a tool, relieving a fixed cost or releasing a service.

If your company does not have a purpose with social impact, this is probably the time to help.

What you do for a struggling customer today, will be remembered and also, what you don’t do.

Show, without upselling. A responsible company today must be clearer than ever about the actions it takes and communicates.

By Astrid Rodriguez
RG Encore
Digital Agency

The post DON’T LET YOUR BRAND BE FORGOTTEN! appeared first on Zex PR Wire.

Information contained on this page is provided by an independent third-party content provider. Binary News Network and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact [email protected]


Cold Spring Elementary Demonstrates Highest Levels of Innovation

United States, October 26, 2020, ZEXPRWIRE, Data released this week from an education nonprofit revealed “as many as three million children in the United...

Bole Business Academy and VB Global reached a strategic cooperation

China, Oct 31th 2020, ZEXPRWIRE, According to official news: Bole Business Academy and VB Global have formally reached a strategic cooperation relationship. Both sides...

Enzyme Environmental Solutions Inc. (OTC:EESO) Acquires Ice Storm Marketing LLC

California, USA,  January 15, 2021, ZEXPRWIRE, Enzyme Environmental Solutions Inc. (OTC:EESO) is pleased to announce that it has acquired Ice Storm Marketing LLC, a California Limited...

Like Caitlyn Jenner? Two Top Surfers Drag us through a Vegan Halloween

USA, Oct 31st 2020, ZEXPRWIRE, Perhaps you heard of world champion surfer John John Florence once sharing the title “King of Surfing” with supermodel...

Hmmmm! Could Texas be adding another billionaire to its roster?

Dallas, Texas, December 4, 2020, ZEXPRWIRE, Could the CEO of the newly released Mega App, become the youngest black Billionaire? It sure looks like it after...

Handy Bitcoin QR Code Generator App Surpasses 1.5 Million Users

Bitcoin QR Code Maker Experiences Rapid Growth in the Crypto Space California, USA, November 19, 2020, ZEXPRWIRE, Today, Bitcoin QR Code Maker, a cryptocurrency tool for creating custom...

Essential Tools for Employee Engagement and Communication: A solution is fulfilled by AgilityPortal that unifies remote teams

Digitalizing workplaces and bridging the gaps amongst the teams within an organization, AgilityPortal provides team-collaboration solutions for startups, SMEs and LEs. Intranet software is...